RENEWABLE ENERGY

WattAnyWhere

SITUATION

WattAnyWhere (WAW) is a Switzerland-based clean energy technology start-up that has created an innovative solution for electric vehicle charging by using fuel cells that convert renewable ethanol into clean electricity.

OBJECTIVES

While the company founders are creating a breakthrough solution in clean, renewable energy, they’ve been focused on product development and business operations, rather than communications. WattAnyWhere’s messaging was somewhat fragmented and unfocused, and they lacked the consistent language to articulate their unique offering. As their business has gained traction in the market, they seek to more clearly articulate their brand purpose and the values and principles that guide them.

STRATEGY

My role is to provide strategic communications consulting to help WAW clearly define their brand purpose in a way that could be brought to life inside and outside their organization. With insights gained from a strategic discovery process, I developed a purpose-driven branding platform that the company will use as a blueprint to guide the evolution of their brand identity.

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RESULTS

WattAnyWhere now has a clear and actionable brand messaging platform that incorporates its higher purpose and impact goals.

The mission-driven brand strategy blueprint is a concise but rich definition of the brand essence, establishing guidelines for how the brand will be publicly presented. It reinforces consistency with all communications by clearly outlining the organization’s vision, mission, brand promise, and brand pillars.

ROLES & DELIVERABLES

• Competitive marcom audit

• 1-on-1 executive interviews and summary presentation

• Virtual brand strategy workshop sessions

• Workshop summary presentation

• Brand blueprint

• Value proposition development for multiple unique target audiences

• Boilerplate copy

• Tagline recommendations

Note: The brand strategy workshop was conducted in late 2022 and the brand platform is going through final refinement. Due to confidentiality agreement, the specifics of the work cannot yet be shared.