Laurie Penn-Moyer

I thrive at the intersection of brand strategy, sustainability and cultural insights. I love to uncover the human stories behind consumer trends, perceptions and behaviors and to translate them into mission-driven marketing strategies that enable brands to create a more just and sustainable world.

I have over 20 years of experience working on strategy, consumer insights and omnichannel marketing with global companies and boutique agencies, and I have particularly enjoyed my work with purpose-driven brands like Alaska Airlines, General Mills, and Stella & Dot.

Currently, I serve consumer brands and agencies as an independent marketing and sustainability strategist. I assist organizations that need flexible talent to keep them agile and adaptable. I can augment or accelerate in-house capabilities as needed. My specialties include brand purpose & positioning, impact & sustainability storytelling and mission-driven partnerships & activations.

If you’re a mission-driven brand, agency, or professional seeking to unleash the power of purpose, I’d love to hear from you.

WORK WITH ME DOWNLOAD MY RESUME HERE

what clients say

  • I am so grateful for the exceptional work that Laurie has done supporting First Book with refining our brand messaging and strategic planning for our upcoming brand refresh. She has laid out a clear path to an otherwise daunting process. Her expertise, creative approach and strategic thinking have been instrumental in helping us to navigate this critical process in a way that will have significant impact on our success.

    — Lisa Herling | Vice President, Marketing and Communications at First Book

  • Wow! All I have to say is wow. There was so much value packed in the strategy work that Laurie did for us that I was kind of blown away. She gave our client the VIP treatment and went above and beyond what we had discussed. Her presentation to him was tight, well-articulated, and smart as hell. It's so hard to choose consultants after just a conversation or two. Sometimes they deliver and sometimes they don't. But I'm just so tickled to know that I chose correctly this time. (Go me!) I'll definitely be introducing Laurie to other Pinwheel clients ASAP.

    — Todd Anthony | Founder/Executive Creative Director, Pinwheel Agency

  • Laurie put together the WattAnyWhere brand strategy and it was awesome. She did a thorough job talking with all of the stakeholders and aligning us so that we agreed and came away with a brand playbook that we are proud of sharing with our employees, customers, and investors. One of the best parts was her patience in walking us through the process so we understood how it all aligns: the brand promise, the brand pillars, the tagline, etc so the WattAnyWhere team has a brand that aligns with our vision of the company.

    — Patrick Brennan | Co-Founder WattAnyWhere

  • Laurie is phenomenal! She's creative, hard working and one of the most professional and fun you'll ever have the pleasure of working with. She built our social program from scratch, and was willing to take it all on with limited resources and direction. She also offered great value to the rest of the marketing team with her great instincts in positioning and branding.

    — Jessica Herrin | CEO & Founder, Stella & Dot

get in touch

Please fill out this web form or reach out via email or phone.

Laurie@LauriePennMoyer.com | +1 415 283 8363